JAGUAR - GOOD TO BE BAD

The Jaguar ‘Good to be bad’ campaign was a global campaign based on four British villains. The roles were played by three leading British actors, with the F-Type R playing the fourth villain. The objective was to create the online look and feel and a continuation from the TV commercial.
Client: Jaguar
Project: Campaign
Role: UX/UI, Animation

THE AD

The TV commercial would set the scene for the rest of the online campaign which would be carried through to online media and the Good to be bad landing page.

THE CONTROL ROOM

The Control Room was the landing page for the campaign and focused around the stories of the three main characters. The control room had to give the look and feel of a heist. Interactive elements were created to be engaging and playful, whilst showcasing the features of the vehicles.

DIGITAL BILLBOARDS

Digital billboards were used across major hubs in London including Cannon Street station.